Unemployed graduates: SAB Sales & Marketing Learnership Programme 2026 in Kimberley

Introduction

The South African Breweries (SAB) has opened applications for its Sales & Marketing Learnership Programme 2026 in Kimberley.

This exciting opportunity gives unemployed graduates hands-on experience in the fast-moving consumer goods (FMCG) sector, working directly with tavern owners and retail partners.

If you’re interested in sales, marketing, and customer engagement, this programme is one of the best entry points into the industry.

Quick Overview

Programme: SAB Sales & Marketing Learnership Programme 2026
Company: South African Breweries (SAB)
Location: Kimberley, Northern Cape
Industry: FMCG / Sales / Marketing
Minimum Qualification: Diploma or Degree
Driver’s Licence: Code 8 required
Work Requirements: Flexible hours (including weekends)
Target Applicants: Unemployed graduates

About the Learnership

This programme is designed to build commercial and sales capability, particularly within SAB’s Tavern Class of Trade—one of its most important retail channels.

You will gain real-world exposure to:

Field sales operations
Brand development
Customer relationship management
Retail execution strategies

What You Will Learn

During the programme, you will develop key FMCG skills such as:

Strengthening brand visibility
Improving product availability
Supporting outlet growth
Managing customer relationships
Executing pricing strategies
Implementing merchandising standards

These are essential for long-term success in sales and marketing careers.

Key Responsibilities

1. Customer Relationship Development

You will:

Build relationships with tavern owners
Conduct regular customer visits
Resolve customer challenges
Support business growth plans

2. AMPPS Execution Strategy

You will implement SAB’s retail execution framework:

Availability
Merchandising
Price
Promotions
Space

This ensures strong product performance in retail outlets.

3. Sales Planning and Execution

You will:

Plan and manage outlet visits
Monitor sales performance
Identify growth opportunities
Track competitor activity

4. Asset Management

Responsibilities include managing:

Fridges
Branding materials
Signage
Display infrastructure

You’ll also ensure compliance and asset maintenance.

You can also:

5. Merchandising and Stock Management

You will help:

Monitor stock levels
Support product replenishment
Ensure correct shelf positioning
Execute promotions effectively

Skills SAB Is Looking For

Commercial Awareness

Understanding pricing, product mix, and market competition.

Customer Relationship Skills

Ability to communicate, build trust, and maintain strong partnerships.

Accountability and Professionalism

Taking ownership, showing integrity, and delivering results.

Flexibility and Adaptability

Willingness to work weekends and adjust to dynamic environments.

Sales Execution Skills

Ability to identify opportunities and influence purchasing decisions.

Minimum Requirements

To qualify, you must have:

A Diploma or Degree
Valid Code 8 driver’s licence
Basic Microsoft Office skills
Knowledge of Kimberley and surrounding areas
Ability to work flexible hours (including weekends)
Ability to pass a driver assessment test

Who Should Apply?

This learnership is ideal for candidates interested in:

Sales careers
Marketing and brand activation
FMCG account management
Retail operations
Customer development roles

Documents You Should Prepare

Before applying, have the following ready:

Updated CV
Certified qualification copies
Driver’s licence copy
Academic transcripts
Proof of residence (if required)

How to Apply for SAB Learnership 2026

Apply via the official SAB careers portal (application link provided in the original advert).

APPLY FOR THE SOUTH AFRICAN BREWERIES (SAB) SALES & MARKETING LEARNERSHIP PROGRAMME 2026 HERE

Tip: Apply as early as possible since no official closing date is specified.

Why You Should Apply

This programme offers:

Real FMCG industry experience
Hands-on fieldwork exposure
Strong career foundation in sales & marketing
Opportunity to grow within SAB and the global AB InBev network

Career Growth Opportunities

After completing the learnership, you could move into roles such as:

Sales Representative
Account Manager
Brand Activation Specialist
Territory Manager
Trade Marketing Coordinator
Key Accounts Specialist

Top performers may even access international opportunities within SAB’s global network.

Tips to Increase Your Chances

Learn basic merchandising principles
Research SAB’s product portfolio
Practice customer communication skills
Prepare for driver assessments
Show confidence and initiative

FAQs About SAB Learnership 2026

1. Is this a permanent job?

No, it’s a learnership programme, but strong performers may get future opportunities.

2. Do I need sales experience?

No, this programme is designed for entry-level graduates.

3. Why is a driver’s licence required?

Because the role involves visiting multiple customer outlets regularly.

4. Can I apply if I don’t live in Kimberley?

Preference is given to candidates with local area knowledge.

5. Will I work weekends?

Yes, flexibility is required in retail sales environments.

Conclusion

The SAB Sales & Marketing Learnership Programme 2026 is one of the best opportunities for graduates looking to enter the FMCG industry.

With hands-on experience, real customer interaction, and strong career growth potential, this programme can be your gateway into a successful sales or marketing career.

Apply now and take the first step toward your future in FMCG.

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Unemployed graduates: SAB Sales & Marketing Learnership Programme 2026 in Kimberley – Apply Now